Soul2Soul - Premium Urban Music

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Über Soul2Soul - Premium Urban Music

21 years Soul2Soul

21 years the best of premium urban music,
21 years famous deejays,
21 years the best partys
21 years the best guests of the world!!

Soul2Soul, founded in 2002, has become one of the most well-known and successful event series in Germany after 21 years and over 2000 events and shows in over 50 locations. No other event label in the urban music genre with soul, hip hop, and R&B is as successful as Soul2Soul.

Naturally, the premium label has evolved and expanded. New sub-brands have emerged with different genres, allowing the Soul2Soul brand to be more and more influenced by Latin and Afro beats.
As the first (German) premium urban music label with a residency in Ibiza, Soul2Soul has been able to establish itself on the otherwise electronic music island since 2015 with its unique promotions, innovative ideas, shows, and concepts.

This was also the foundation for expansion into other countries and cities such as Barcelona, Croatia (Zrce), Madrid, Amsterdam, Dublin, Austria, and even Miami, with the first boat parties in 2023.
Currently, Soul2Soul is on an expansion course and is looking for new locations, cities, and partners to implement the concept of "premium urban music" together. From Hamburg to Munich, or Münster to Heilbronn, Soul2Soul is a movement that is now also focusing on new ways and extensions in lifestyle and brand management with new concepts that have been attracting national and international attention for some time now.

For example, the new brand Esta Loca Latina (since 2016) has been redesigned in 2022 and the new brand She's Ibiza, which combines fashion, Afro, and Latin house into a completely new wave. New brands such as RNBOT and the Latinboat were also implemented for the first time on Ibiza in the 2023 season.

Esta Loca Latina was the pioneer of the season openings at Eden Ibiza (San Antonio) this year in 2023 and will be part of the top 5 clubs on the island again in 2024.

Soul2Soul also established a new residency at the new club Baloo with the Urban Sunday in July after its opening, which is the hotspot for all residents and tourists. Whether on the Baloo Terrace — the RNB BRUNCH or Carusell — it was a new highlight to finally combine the concept of eating and partying with Soul2Soul, which we are very proud of. And it will continue right there in 2024!

In 2023, Soul2Soul also established the event brand Peaches as a brand manager out of the Nachresidenz in Düsseldorf at Swag (every Monday).

SHE'S also opened in the heart of Playa den Bossa in probably the most famous new TANTRA in the middle of the season.

And much more!

Currently, Mykonos, Belfast, Tenerife, and Madrid are on the horizon. We look forward to more years and, above all, to continuously inspiring you!

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