The promoter directed by Rossano Lucidi and Alessandro Gaeta celebrates its 20th
anniversary on Friday August 15 with Guy Gerber, Martin Buttrich, Matthew Dear
and Angel Linde as guests: Ferragosto in Pacha!
Press release (Lady Press Agency, Ibiza July 31 2014 )- Made in Italy was established
in Ibiza in 1994. At the forefront of the entertainment industry along the years, its
career is linked to the island’s most prestigious clubs: Amnesia, Pacha, Privilege,
Pineta Formentera, Lío Club Cabaret. Their productions stand out due to elaborate
staging and a unique style which is at once provocative and elegant, fun and
sophisticated.
The eponymous debut night ‘Made in Italy’ marked an era in Ibiza when, for the first
time, big names from the house scene including DJ Ralf were invited to play on the
island. The promoter gave the night definition by representing the party through
three elements that is its trade mark: music, fashion, entertainment.
Following 15 years of success (1994-2009), Made in Italy began a new adventure in
2010 by partnering Piti Urgell to coproduce the iconic Pacha Flower Power party.
Under this joint-venture, the night enters a new phase and opens up new
experiences with the global development of the brand.
Always ahead of the game, Made in Italy also develops parallel events in Italy and
cutting edge cities across Europe and USA.
This summer the promoter turns 20 and celebrates in style on August 15th at
Pacha. This particular date has an even more poignant meaning as Made in Italy Ibiza
is the symbol of the most popular of Italian holidays. Ferragosto (a term derived
from the Latin phrase Feriae Augusti or vacation in August) has delivered many good
times in the last 20 years under the Made in Italy umbrella but this year 2014 is
something special. Guy Gerber, Martin Buttrich, Matthew Dear and Angel Linde:
Ferragosto in Pacha!
1994-2014. Made in Italy.
